When you think of the perks of stardom, you really have no idea just how many mindblowing treats they get… especially when they’re performing or presenting at the GRAMMY Awards®.
Having been invited to get an insider tour of the 58th Annual GRAMMY® Gift Lounge, I’m happy to give you a little taste of what it’s like to be pampered for your musical talents (or journalistic talents, in my case… ha ha).
Over the course of GRAMMY weekend, presenters and performers such as Adele, Justin Bieber, Pitbull, Sam Hunt, Carrie Underwood, The Weeknd, Lionel Richie, Johnny Depp and Little Big Town experienced the interactive lounge in which they received thank you gifts in acknowledgment of their participation in “Music’s Biggest Night.”
The day I visited the cushy lounge set up next to Staples Center (where the GRAMMYs would be held) a couple days before the awards show, tons of talent like 5-time host LL Cool J, Diplo and Bow Wow also dropped by to check out the goods curated by Lash Fary and Distinctive Assets.
The LA-based entertainment marketing company is known for starting the celebrity swag bag craze 16 years ago, so I guess we have them to thank in part for the ironic concept that the more rich and famous you get, the more free stuff you get. I mean, each gift bag was apparently worth a whopping $22,000 with all the curated goodies inside!
So without further ado, I present you with the scoop on some of the coolest toys, tools and treats I found inside the exclusive star-studded GRAMMYs gift lounge:
Tools By Gina – Pure infrared professional blow dryers and flat irons from hair expert Gina Rivera. The infrared technology is the first of its kind, steaming the hair instead of applying direct heat, thus restoring natural shine.
Phillip Ashley Chocolates’ Luxe Collection – Chocolate covered caramels infused with Louis XIII cognac, with each piece weighing 30 grams and hand-gilded with 23k gold leaf. It costs $3,000 for one seven-piece box, making it one of the top ten most expensive chocolates in the world. Insane, right?
FitClubTV: Live in Fitness retreat + Fit Culture Threads designer workout apparel + Fit Culture Fuel health & performance supplements – Loved the passion behind all of these lines geared towards fitness, and especially loved that they’re giving back with a ton of free workout videos and more with the launch of FitClubTV.
Flos Floris snapback hats from Milan, Italy – Universal appeal, cool design, comfy to wear. What more can you ask for?
Custom cocktails & mixology from The Natural Mixologist – I really liked The Price of Love cocktail made with Penthouse The Scarlet Sparkling Shiraz, organic orange elixir, strawberries, cherries, blackberries, raspberries, blueberries and orange liqueur. I especially loved that it was garnished with tiny heart-shaped rose petals.
NOON VR headsets – Loved the realistic smooth-panning, 360-degree visuals!
SCUF Gaming Infinity 1 professional customized controllers and accessories – Gamers will geek out over how insanely customizable and comfortable these controllers are. I personally loved the red and black one! Check out all the specs if you’re into gaming.
SIS by Simone I. Smith jewelry – Created by LL Cool J’s wife after she won the battle with cancer, she started this line in partnership with the American Cancer Society. Find out more on these adorable candy-esque trinkets for a good cause here.
truth x Vans by Kevin Lyons one-of-a-kind sneakers that encourage everyone to use their voices and creativity to end smoking for good – I absolutely LOVED the concept of their newest #CATmageddon campaign, with the main message being that you are harming your pets and increasing their risk of cancer if you smoke.
They even had truth Treats for pets so that celebs’ furry friends waiting for them at home wouldn’t feel left out while their owners were out performing or presenting GRAMMYs! Find out how you can snag the statement shoes for a great cause, and see what they actually look like right here.
“It is a true honor to be even a very small part of (The GRAMMYs),” said Distinctive Assets’ founder Lash Fary. “The GRAMMY Gift Lounge has become one of the most lauded gift events in the world, which seems fitting based on the incomparable stature of the show itself.” Lash Fary was joined by longtime event producer Pam Morrison, who oversaw all elements of the lounge design.
I’m definitely very grateful for the opportunity to get a taste of what kind of star treatment the GRAMMYs talent gets in the Gift Lounge, and to experience a lot of it for myself… especially since the GRAMMYs are one of my favorite awards shows every year! Until next time, cheers! 🙂